Which term describes a market segment based on age, income, education, and family size?

Which term describes a market segment based on age, income, education, and family size?

• A. Loyalty
• B. Psychographic
• C. Age
• D. Demographic

Answer: (C)

Demographic segmentation groups people by observable characteristics such as age, income, education, and family size. These attributes are easy to measure and help marketers tailor products, messaging, and distribution to specific groups. Because the description includes several of these attributes, the best term is demographic. Loyalty describes repeat behavior rather than who the customers are. Psychographic looks at attitudes and lifestyle, not basic statistics. Age is only one factor, while the description refers to multiple attributes together that define a demographic segment.

Demographic segmentation groups people by observable characteristics such as age, income, education, and family size. These attributes are easy to measure and help marketers tailor products, messaging, and distribution to specific groups. Because the description includes several of these attributes, the best term is demographic. Loyalty describes repeat behavior rather than who the customers are. Psychographic looks at attitudes and lifestyle, not basic statistics. Age is only one factor, while the description refers to multiple attributes together that define a demographic segment.