Which statement best describes weaknesses in a SWOT analysis?

Which statement best describes weaknesses in a SWOT analysis?

• A. Anything that poses a risk to a company's success and growth
• B. Things a company does well
• C. Areas in which a company is lacking
• D. Anything that could increase sales and grow a company

Answer: (C)

Weaknesses in a SWOT analysis are internal limitations or areas where the company is lacking compared to its goals or competitors. They reflect what the organization struggles with, such as skill gaps, resource shortages, inefficient processes, or outdated technology, that can hinder performance. This is exactly what “areas in which a company is lacking” describes. The other descriptions point to strengths (what the company does well), opportunities (external chances to grow), or threats (external risks), which are separate SWOT components.

Weaknesses in a SWOT analysis are internal limitations or areas where the company is lacking compared to its goals or competitors. They reflect what the organization struggles with, such as skill gaps, resource shortages, inefficient processes, or outdated technology, that can hinder performance. This is exactly what “areas in which a company is lacking” describes. The other descriptions point to strengths (what the company does well), opportunities (external chances to grow), or threats (external risks), which are separate SWOT components.